Prepared by MQP for Monny

Monny AI Visibility Proof Pilot

A free, practical pilot to test how AI tools understand Monny, where the brand already appears, and how to make its strongest proof easier for employers, municipalities, and AI systems to find.

3 AI systems checked in the first-pass test
6 Commercial prompt categories tested
Clear Monny appears for Dutch AI financial-stress coaching
Gap Employer and municipality prompts need stronger packaging
02

What The Quick Test Showed

A rapid first-pass test was run on 13 June 2026 across ChatGPT, Gemini, and Perplexity. This was not a full diagnostic, but it was enough to reveal a useful pattern.

Strongest current signal

"Which apps help people in the Netherlands manage financial stress with AI coaching?"

On this type of prompt, Monny is visible and well positioned as a Netherlands-specific AI financial coaching app.

Prompt area What happened
Dutch AI financial-stress app Monny appeared strongly, often as the top or clearest Netherlands-specific answer.
Employer financial wellbeing platform Other platforms appeared first: Equip, Mijn Sofie, nudge, BrightPlan, Bippit, LearnLux, Stream, and others.
Municipal debt prevention Monny appeared in Perplexity, but the default answers leaned toward Geldfit, Nibud, municipal early-warning systems, and traditional debt-prevention infrastructure.
ChatGPT Consumer AI-coach strength

Named Monny as the strongest Netherlands-specific AI coaching app for financial stress, citing RSM and Banken.nl style proof.

Gemini Clear Dutch app recognition

Placed Monny first for AI financial-stress coaching in the Netherlands, but not in employer or anonymous employee-coaching shortlists.

Perplexity Best source trail

Connected Monny to RSM, Kredietbank Nederland, Budgetmaatjes 010, and municipal/debt-prevention use cases.

Pattern Visibility is prompt-specific

Monny has strong proof. The opportunity is making that proof map to B2B and public-sector buying language.

03

The Opportunity

Monny already has the kind of evidence AI systems can use. The question is whether that evidence is packaged around the prompts that employers, HR leaders, municipalities, and partners are likely to ask.

Employer prompts

AI tools currently surface platforms such as Equip, Mijn Sofie, nudge, BrightPlan, Bippit, LearnLux, Stream, and Maji before Monny.

Municipality prompts

The default vocabulary is Geldfit, Nibud, Wgs early-warning, De VoorzieningenWijzer, budget coaching, and municipal debt-help routes.

Consumer AI-coach prompts

Monny performs much better here. The public RSM/Erasmus and Banken.nl source trail gives AI systems something credible to repeat.

Privacy and anonymity

Employee prompts strongly reward clear privacy language: aggregated employer reporting, no individual visibility, and safe escalation routes.

Proof language

AI systems repeat specific evidence: partners, research, use cases, implementation context, target users, and third-party credibility.

Positioning gap

Monny is visible as an AI financial-stress app. It can become easier to recommend as a B2B financial wellbeing and prevention solution.

04

The Free Proof Pilot

MQP would run this as a small proof project at no cost. The aim is to create value for Monny while giving MQP a real, approved GEO / AI visibility case study.

No-cost pilot

AI Visibility Source-Footprint Sprint

A focused pass over how AI systems see Monny today, what sources they rely on, and which practical changes would make Monny easier to understand and recommend.

Cost Free

in exchange for case-study permission if useful

Baseline

Test a controlled prompt set across ChatGPT, Perplexity, Gemini, and normal search surfaces.

Source map

Identify which pages, articles, app listings, investor pages, and research sources are shaping answers.

Prompt map

Split visibility by buyer intent: employers, HR, municipalities, debt prevention, AI coaching, and anonymous support.

Quick wins

Recommend practical website/content/entity improvements that make existing proof easier for AI systems to use.

05

What Monny Would Get

This is not just a report for the sake of a report. The output should help the team decide what to change, what to publish, and what to track.

01

AI Visibility Baseline

Prompt-by-prompt record of where Monny appears, who appears instead, and what language AI tools use to explain the category.

02

Source And Citation Map

A map of the public evidence AI tools are using: RSM, Banken.nl, LinkedIn, App Store, investor pages, business website, and third-party sources.

03

Website / Entity Review

A practical check of whether Monny's B2B positioning, privacy model, employer value, municipal use case, and proof points are easy to crawl and cite.

04

Prioritised Improvement Plan

Specific recommendations for pages, headings, FAQs, proof blocks, schema/entity clarity, and third-party profile opportunities.

06

What MQP Would Ask In Return

The pilot is free because MQP is building a portfolio of practical GEO / AI visibility work. If the work is useful, the ideal outcome is a credible proof asset.

Permission, not pressure

MQP would ask permission to use the project as a portfolio example or case study, subject to Monny's approval before anything public is published.

Honest measurement

No one can guarantee specific AI rankings. The goal is to improve the public evidence base, track movement, and make Monny easier to understand for relevant prompts.

07

Recommended Next Step

If this is useful, the next step is a short internal yes/no from Monny and a lightweight contact point for any questions about positioning, website access, or source context.

To start the free pilot, MQP would need:

  • Confirmation that Monny is happy for MQP to run the proof pilot.
  • Main contact for positioning, marketing, or website questions.
  • Any must-use language around privacy, compliance, anonymity, employers, and municipalities.
  • Permission to turn the work into a case study later, subject to Monny review.